Jay Roberts and Anita Buchanan have more than 45 years’ combined experience in helping organizations become far more visible to customers, partners and investors. We are known for helping clients create a messaging platform that differentiates them from competitors and results in media coverage in high-level print, web, broadcast and social media.
Clients who work with us always have the benefit of senior staff support. Unlike many PR agencies, Roberts Buchanan never relegates client management to junior staff. At all times, Jay or Anita, or both as a team, deliver services to our clients, along with the network of senior PR consultants and writers with whom we have built strong working relationships over the years. This commitment assures our clients at all times of the highest-level PR experience, expertise and results.
We work best with CEOs and high-level executives who understand the power of media relations to create visibility, credibility and a positive image for their company. We work with our clients to identify the right spokespeople, their media readiness and the messages they can communicate. We develop client-specific plans that go beyond the obligatory press releases that announce company news and events to programs that turn your spokespeople into thought leaders for your industry.
Our network of senior consultants gives us the flexibility to customize a team that matches the needs of each of our clients.
Anita Buchanan has 30 years of experience in media relations, marketing and investor relations, helping start-ups and multinationals tell their unique stories to media, customers, investors and employees. She has long-standing relationships with reporters and with clients of all sizes in technology, financial services, healthcare, executive search and renewable energy. Her clients appear regularly in top-tier business press, including CNN, CNBC, The Wall Street Journal and BusinessWeek, as well as the trade publications, blogs and other media outlets most important to their industry.
As a vice president and director in technology companies, Anita led corporate marketing teams, designed multi-million dollar advertising and PR campaigns, supported global sales staffs and served as corporate liaison to investors. She combines corporate and PR agency experience to understand a company’s business and find the right fit for its message in the media outlets that matter.
Jay has more than 15 years of public relations and marketing experience in the areas of consumer, technology, business-to-business, and event production and publicity. With a focus on media relations, story development and strategic writing, he is passionate about working with the media and finding ways to get his clients in the press. Jay routinely makes placements across a wide range of high-level media outlets, from The New York Times, The Wall Street Journal, BusinessWeek, Newsweek, and CNBC to DailyCandy, WWD and The New York Post.
Jay has held senior positions with both public relations agencies and public companies, where he has developed extensive media contacts over the years.
Jay’s diverse background working with a range of consumer, technology and professional services companies has resulted in his ability to find the right issues to drive client messaging in any market.